The UAE events advantage is attracting more overseas businesses. Here’s why.

When it comes to hosting events, businesses worldwide are looking to the UAE, and none more so than China. Investment in the UAE from Chinese companies has grown 16% in the last year, and the Chinese love affair with the Emirati events scene doesn’t look like it will end any time soon.

But why are UAE events so attractive? Dubai’s global pull, strategic position as a bridge to the rest of the world, and business-friendly government make this region a go-to for foreign companies wanting to stage corporate and cultural events that make an impact.

At The Production Office, we’re making it easier for non-Emirati companies to take advantage of the UAE event scene. We offer world-class event planning and industry specialists like Wei Li, who brings a deep understanding of Chinese business culture to our events team.

Let’s explore more.

TL:DR

• Dubai is an ideal event destination due to its strategic location and cutting-edge infrastructure.
• For successful event planning, partnering with local experts like The Production Office ensures compliance with regulations, tailored events, technical expertise, and trouble-free logistics.
• Project manager, Wei-Li Chen, offers a competitive edge for Chinese clients with her deep cultural understanding and extensive event management experience

Why Dubai events?

Strategic location and global connectivity

Dubai’s location is unbeatable. It’s a convenient meeting point for global attendees from across Europe, Asia, and Africa, with world-class transport options, airports, hotels, and facilities at their disposal.

State of the art infrastructure and spectacular venues

The UAE doesn’t do things by halves. The tallest buildings, the most opulent hotels, architecture that pushes boundaries and budgets –so if you want to put on an event that will wow clients or draw crowds from all corners of the world, the UAE is the place to do it. Both Dubai and Abu Dhabi boast cutting-edge infrastructure and some of the best venues in the world. From grand convention centres to unique outdoor spaces, the cities offers everything you need to create spectacular events.

Supportive government policies that make business easy

If you’re going to put on an event in Dubai you’ll find fewer administrative and bureaucratic hurdles than you might elsewhere., The UAE government has supportive straightforward regulations and policies that make setting up and running events in Dubai smooth and efficient, Leaving you to focus on delivering a successful event.

Culturally rich experiences for your attendees

Dubai is a melting pot of cultures, offering rich and varied experiences for attendees. It makes the city a real draw, encouraging people to come to your event. Whether it's exploring local markets, enjoying international cuisine, or experiencing world-class entertainment, Dubai has something for everyone.

A proven track record

Dubai has a proven track record of hosting successful international events and has the capacity and capability to handle large-scale, high-profile gatherings with ease – just look at the annual Dubai Expo or major corporate conferences it has hosted recently.

How to organise events in Dubai

1. Choose the right partner (hint, it’s us)

OK, so we might be biased here, but if you’re an overseas business looking to stage a high-profile corporate or cultural event in Dubai you need to select the right event partner to make it happen. Someone on the ground who knows the event landscape in the Emirates like the back of their hand and who is raising the standards of best practice in the region. Event companies in Dubai like The Production Office. We simplify the complex process of event planning in the UAE with technical, industry-wide experts on hand to craft completely bespoke packages, from concept to execution.

2. Understand local regulations

Staying on top of local regulations can be tricky – especially in a country you don’t know well. That’s why we handle all the details to make sure your events are compliant with local laws and guidelines. Event production companies, and in particular The Production Office, have a cross-industry team of experts, from event planners and architects to manufacturing specialists, to keep us abreast of every detail we need to know.

3. Customise your event in line with local culture and trends

When we plan an event in Dubai for overseas businesses we tailor it to fit the cultural demographic of your target audience. That might be Emirati, or it might be aimed at Chinese expats and business people residing in the UAE, or travelling to Dubai for your event. To coin a corny phrase, Dubai is a melting pot of cultures and knowing what kind of event is going to be a hit for both an international and domestic audience requires some insider knowledge. That’s where using corporate event management companies like us can give you a competitive advantage.

4. Find the right technical expertise to deliver your event

Again, we’re not here to brag, but our technical expertise sets us apart. We cover all aspects of event production and incorporate elements of BIM and value engineering to execute your events flawlessly and on budget. Innovation is our middle name (well, it should be) and our industry-leading methodologies help us go beyond successful to outstanding.

5. Manage the logistics

Where are your guests going to stay? How are they going to get there? Putting on an event overseas somewhere like Dubai can be lucrative in a business sense, but you want your corporate reputation to shine through every aspect of the event planning process. You need to know which hotels are closest to your venue and which transport options are most suitable for your attendees. Ask questions that are very specific to your event – like which accommodations or areas of Dubai are best suited to Chinese guests – and trust us to know the answers.

Introducing Wei-Li Chen, a competitive advantage for Chinese clients

We have a secret weapon for our Chinese clients at The Production Office, superstar project manager Wei-Li Chen, who combines a deep cultural understanding of our clients’ needs with spot-on events management expertise.

Here’s why she will deliver for you:

• Wei-Li is focused on our Chinese clients, ensuring your specific needs and expectations are met.
• Her extensive experience – over seven years in event management – comes with a proven track record of handling complex logistics and operations for high-profile events.
• We know that culture and communication go hand in hand, so there are no missteps when you work with Wei-Li. Her deep personal knowledge of Chinese business culture helps us collaborate professionally at the highest level.
• This is where things get interesting. Wei-Li holds an arts degree from a UK university, the background to her creative problem-solving and outside-the-box thinking.
• Known for her ability to quickly embrace new skills and effectively manage unexpected challenges, Wei-Li brings adaptability and passion to your project.

Ready to take your events to Dubai?

There’s no better-connected place to expand your event's reach into European, Asian, and African audiences. So, why not do it in style in Dubai with The Production Office? Wei-Li is ready to talk you through the next stages in the process. Contact us today.